Brand and digital experiences that connect and drive value.

Founded in 2014, Padometric Studio is based in Toronto focused on strategic design solutions that work powerfully to create meaningful brands and experiences.

Pado in Korean means a wave of water. The successive waves are an analogy to turning innovative ideas into emotionally connected experiences that enable future growth. The focus is on your brand journey based on constant creative development and measurable metrics to optimize transformation.

We partner with clients to proactively advance human experience with bold creativity, shared empathy, and inspired confidence. Our passion is to create high-quality, purpose-driven brands with open-minded collaboration, courage, and conviction. This shared belief system is what we look for when working with clients and partners.

A creative workflow that delivers focused solutions.

  • We start by listening to you and understanding your business aspirations and your growth markets. Our creative strategy process will focus on reframing opportunities with rapid iteration and alignment to your users’ realities. An approach that will connect to your target audience and customize the collective human experience of your brand to deliver purposeful outcomes.

    Capabilities

    Competitive Analysis
    Creative Strategy
    Concept Development
    Brand Architecture
    Information Architecture
    Content Strategy
    Content Development
    Copywriting

  • We help you stand out in your context, as we understand the power of branding. From a customer-relationship perspective, the value of branding is focused on associations that represent your business. These associations to your brand are not just on the visual element but also on the experiences and emotional impacts your brand makes.

    Capabilities

    Brand Audits
    Brand Positioning
    Names and Taglines
    Brand Architecture
    Brand Identity Systems
    Logos
    Information Design
    Annual Reports
    Marketing Collateral
    Event Collateral

  • Our designs are all about the customer experience. We create digital experiences that are responsive, intuitive, and accessible to ensure your brand is seamless across all platforms. As a customer’s journey can begin and end digitally, developing a personalized experience will help improve brand engagement.

    Capabilities

    Website Design (UX/UI)
    Digital Toolkits
    Online Advertising
    Integrated Campaigns
    Content Management Systems
    Data Visualization
    Motion / Video / Photo
    Social Media
    Presentation Decks

  • We focus on accessibility and its pillars - emotional, functional, and technical. We keep AODA standards at the forefront of our creative process. Integrating an accessibility plan throughout the project is crucial to avoid future barriers. We champion the value of accessibility and are committed to inclusive designs.

    Capabilities

    Accessibility Audits
    Document Remediation
    PDF Accessibility
    Web Accessibility
    Microsoft Accessibility
    (Word / PowerPoint / Excel)

Core Values

 

Integrity

For every decision and relationship, we stay the path of accountability, transparency, and respect, even when it's harder in the short run.

Curiosity

Approaching problems with a mindset that embraces new perspectives and assumes every day represents an opportunity to learn.

Continuity

Committed to pursuing excellence and making impact by continually asking questions, listening, and delivering innovative problem solving.

Empathy

Leading with empathy, humbleness, and positive intent which inspires confidence, builds trust, and creates open and honest communication.

 
 
Profile photo

“I believe design is to disrupt, create curiosity, evoke empathy, and impact an authentic experience.” 

Susan Yang
Principal, Creative Director
Brand & Digital Experience

Susan is a creative director, strategist and multidisciplinary designer. She has worked with a diverse roster of clients, brands, and cross-functional teams in several industries providing strategic, creative, and technical solutions. With end-to-end execution, she effectively helps translate brands and business objectives that shape and innovate.

Throughout her career, she has led and designed numerous brand identity systems, simple and complex websites, digital experiences, full-scale campaign concepts, corporate videos, and integrated accessibility best practices into organization workflows. With every project, Susan gives detailed focus, quality output, and fresh perspectives.

Susan is a graduate of OCAD University and holds a Bachelor of Design (BDes) degree. As a certified Registered Graphic Designer, she believes in the value of design, the professional expertise, and the commitment to the craft. She is passionate about problem solving, complex challenges, and is continuously learning and creating through innovation, ideation, and implementation.

Outside of the studio, Susan is actively involved in sports and fitness activities and holds a black belt in Taekwondo. For many years, she has trained and participated in competitive basketball and softball (SPN) women and co-ed leagues. She also enjoys golfing, playing guitar, and learning the art of cooking — all that inspire her to stay focused and creative.

 

Highlights

 

Professional Development

  • IBM Applied AI Professional Certificate 

  • W3C Front-End Web Developer Professional Certificate

  • IAAP Document Accessibility Course Certificate

  • IAAP CPACC Training Course Certificate

  • Web Accessibility Training Curriculum, Deque University

  • eAccessibility Course: WCAG 2.0 for Web, Office, InDesign, PDF, David Berman Communications

Mentor

  • 2024 - RGD Portfolio Reviewer & Mentor for Virtual Career Week

  • 2024 - RGD Mentor for Project-based Mentorship Program (UX/UI)

Judge Panel

  • 2024 - RGD Judge for Student Awards, Accessible Design

  • 2023 - RGD Judge for Student Awards, First Year Student

  • 2022 - RGD Judge for Student Awards, Web Design

 

Testimonials 

 
“We had the pleasure of working with Susan on numerous projects, and each time we are pleased with the outcome. Susan is an excellent communicator and is dependable for deadlines. We appreciate her creative expertise and professionalism during the process of developing our company’s brand. I highly recommend Susan as her work is superb and we will be working with her again for future projects.”
— Jag Dhariwal, Vice President, OLAP Vision
“Susan always brings a high-level of creative thought and discipline to the projects that we work on. She always aligns the brand with current digital technologies and enables our clients to think further with their projects. It is always a pleasure to collaborate with Susan.”
— Ursula Green, Vice President & CXO, Halmyre
“From the beginning to end, Susan provided invaluable art direction. I relied heavily on Susan’s knowledge and expertise to guide the design. We have since received positive feedback from the organization’s members who are impressed by the fun, inclusive design. Susan was extremely patient and accommodating, adhered to our brand guidelines consistently, delivered milestones on time, and was always a pleasure to work with. I highly recommend Susan and hope to work with her again soon.”
— Anna McDonnell Dowling, Project Manager, Editors Canada
 

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