About Padometric

Founded in 2014, Padometric Studio is based in Toronto focused on strategic design solutions that work powerfully to create meaningful brands and experiences.

I partner with clients to proactively advance human experience with bold creativity, shared empathy, and inspired confidence. My passion is to create high-quality, purpose-driven brands with open-minded collaboration, courage, and conviction. This shared belief system is what I look for when working with clients and partners.

Susan Yang, RGD,
Creative Director, Consultant
Brand & Digital Experience

With 19 years of experience, Susan has worked with a diverse roster of clients, brands, and cross-functional teams in several industries providing strategic, creative, and technical design solutions. Through creative vision, strategy, interdisciplinary design, and end-to-end execution, she effectively helps translate brands and business objectives that shape and innovate. With every project, Susan gives detailed focus, quality output, and fresh perspectives.

Susan is an award-winning, multidisciplinary designer and a graduate of OCAD University. As a certified Registered Graphic Designer, she believes in the value of design, the professional expertise, and the commitment to the craft. She is passionate about problem solving, complex challenges, and is continuously learning and creating through innovation, ideation, and implementation.

Outside of the studio, Susan is actively involved in sports and fitness activities. For many years, she has played in competitive basketball and softball leagues, trained and competed in Taekwondo and is a WT certified black belt. She also enjoys golfing, playing guitar, and learning the art of cooking — all that inspire her to stay focused and creative.

See Gallery of Select Projects

Capabilities

Art Direction
Brand Audits
Brand Identity Systems
Campaigns
CMS Customization
Concept Development
Content Writing
Conversational AI
Creative Strategy
Custom Templates
Data Visualization
Design Systems
Digital Accessibility
Editorial Design
Front-End Web Development
Information Architecture
Marketing Collateral
Social Media
Technical Writing
UX/UI Design
Usability Testing
Video Production
Website Design

Professional Development

(2013 – 2025)

Generative AI Fundamentals, IBM, Specialization Certificate

Applied AI, IBM, Professional Certificate

Front-End Web Development, W3C, Professional Certificate

Document Accessibility and Core Competencies, IAAP, Course Certificate

Web Accessibility Training Curriculum, Deque University

eAccessibility Course: WCAG 2.0 for Web, Office, InDesign, PDF, D.B. Communications

Thought Leadership

(2022-2025) RGD Judge, Student Awards

(2024) RGD Portfolio Reviewer & Mentor, Virtual Career Week

(2024) RGD Mentor, Project-based Mentorship Program (UX/UI)

Publications

(2025) Coming soon.

(2024) Integrating Human Creativity with AI in UX Design

(2023) Explorations of Design for Repurposing

(2022) Design Systems Evolving the Digital Experience

(2021) Applications of AI Augmenting Creativity

(2020) Brands Focused on Circularity Design

Testimonials

"We had the pleasure of working with Susan on numerous projects, and each time we are pleased with the outcome. Susan is an excellent communicator and is dependable for deadlines. We appreciate her creative expertise and professionalism during the process of developing our company’s brand. I highly recommend Susan as her work is superb and we will be working with her again for future projects."

Jag Dhariwal, Vice President, OLAP Vision

"Susan always brings a high-level of creative thought and discipline to the projects that we work on. She always aligns the brand with current digital technologies and enables our clients to think further with their projects. It is always a pleasure to collaborate with Susan."

Ursula Green, Vice President & CXO, Halmyre

"From the beginning to end, Susan provided invaluable art direction. I relied heavily on Susan’s knowledge and expertise to guide the design. We have since received positive feedback from the organization's members who are impressed by the fun, inclusive design. Susan was extremely patient and accommodating, adhered to our brand guidelines consistently, delivered milestones on time, and was always a pleasure to work with. I highly recommend Susan and hope to work with her again soon."

Anna McDonnell Dowling, Project Manager, Editors Canada

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