Designing solutions that accelerates growth, emotionally connects, and creates meaningful relationships.

Strategy

We start by listening to you and understanding your business aspirations and your growth markets. After gaining insights, our creative process will focus on reframing opportunities with rapid iteration and alignment to your users’ realities. An approach that will connect to your target audience and customize the collective human experience of your brand to deliver robust, effective, and purposeful outcomes.

Digital Experience

Our interactive, interface designs are all about the customer experience. We create digital experiences that are responsive, intuitive, and accessible to ensure your brand is optimized, cohesive, and fluid across multiple platforms and devices. As a customer’s journey can begin and end digitally, developing a consistent personalized experience will help towards customer loyalty and engage new prospects.

Brand Experience

We help you stand out in your context, as we understand the power of branding. From a customer-relationship perspective, the value of branding is focused on associations that represent your business. These associations to your brand are not just on the visual element but also on the experiences and emotional impacts your brand makes. We will work with you to differentiate your brand experience.

Digital Accessibility

We focus on accessibility and its pillars - emotional, functional, and technical. We keep AODA standards at the forefront of our creative process. Integrating an accessibility plan throughout the project is crucial to avoid future barriers. We champion the value of accessibility and are committed to helping your organization move forward with inclusive designs.

Merging waves of possibilities to realize creative experiences that connect and drive value.

Founded in 2014, Padometric Studio is based in Toronto focused on strategic design solutions that work powerfully to create meaningful brands and experiences.

We partner with clients to proactively advance human experience with bold creativity, shared empathy, and inspired confidence. Our passion is to create new and better possibilities with open-minded collaboration, courage, and conviction. This shared belief system is what we look for when working with clients and collaborators.

What does Padometric mean?

Pado in Korean means a wave of water. The successive waves are an analogy to turning innovative ideas into emotionally connected experiences that enable future growth. The focus is on your brand journey based on constant creative development and measurable metrics to optimize transformation.

Core Values

Integrity

For every decision and relationship, we stay the path of accountability, transparency, and respect, even when it's harder in the short run.

Continuity

We commit to pursuing excellence and making impact by continually asking questions, listening, and delivering innovative problem solving.

Curiosity

We approach problems with a mindset that embraces new perspectives and assumes every day represents an opportunity to learn.

Empathy

We lead with empathy, humbleness, and positive intent which inspires confidence, builds trust, and creates open and honest communication.

Integrated Approach

Strategy

Through a dialogue to realize intention and create alignment, we take a complex problem and transform it into a strategic model of integration across all levels.

Visualization

With a mindset of destination thinking, we focus on envisioning new possibilities and communicating with iterative prototyping and experimentation.

Storytelling

By embracing human-centered frameworks, we create attentive stories that incorporate value empathically and leverages user insights.

Contextual

By using context as inspiration to empower effective conversation, we define and deliver a compelling space that is authentic, unique, and relevant.

“As a designer, I believe design is to disrupt, create curiosity, evoke empathy, and impact an authentic experience.” 

Susan Yang
Principal & Creative Director

With 18 years of experience, Susan has worked with a diverse roster of clients, brands, and cross-functional teams in several industries providing strategic, creative, and technical solutions. With end-to-end execution, she effectively helps translate brands and business objectives that shape and innovate.

Her expertise encompasses a wide-range of disciplines including art direction, concept development, information architecture, digital experiences, brand identity systems, digital accessibility, and video production. With every project, Susan gives detailed focus, quality output, and fresh perspectives.

As a certified Registered Graphic Designer, she believes in the value of design, the professional expertise, and the commitment to the craft. She is passionate about problem solving, complex challenges, and is continuously learning and creating through innovation, ideation, and implementation.

Outside of the studio, Susan is actively involved in sports and fitness activities, and holds a black belt in Taekwondo. For many years, she has participated in competitive basketball and softball (SPN) women and co-ed leagues. She also enjoys golfing, BodyCombat, and exploring the art of cooking — all that inspire her to stay focused and creative.

Professional Development

• IBM Applied AI Professional Certificate 

• W3C Front-End Web Developer Professional Certificate

• IAAP Document Accessibility Course Certificate

• IAAP Certified Professional in Accessibility Core Competencies Course Certificate

• Web Accessibility Training Curriculum, Deque University

• WCAG 2.0 for Web, Office, InDesign, PDF, David Berman Communications

Thought Leadership

• 2024 RGD Mentor - Project-based Mentorship Program (UX/UI)

• 2023 RGD Judge - Student Award for First Year Artista

• 2022 RGD Judge - Student Award for Web Design

Published Articles

• Top 5 Explorations of Design for Repurposing

• Top 5 Design Systems Evolving the Digital Experience 

• Top 5 Applications of AI Augmenting Creativity

• Top 5 Brands Focused on Circularity Design

Testimonials

“Susan always brings a high-level of creative thought and discipline to the projects that we work on. She always aligns the brand with current digital technologies and enables our clients to think further with their projects. It is always a pleasure to collaborate with Susan.”

Ursula Green, Vice President & CXO, Halmyre Strategies Inc.

“We had the pleasure of working with Susan on numerous projects, and each time we are pleased with the outcome. Susan is an excellent communicator and is dependable for deadlines. We appreciate her creative expertise and professionalism during the process of developing our company’s brand. I highly recommend Susan as her work is superb and we will be working with her again for future projects.”

Jag Dhariwal, Vice President, OLAP Vision

“From the beginning to end, Susan provided invaluable art direction. I relied heavily on Susan’s knowledge and expertise to guide the design. We have since received positive feedback from the organization's members who are impressed by the fun, inclusive design. Susan was extremely patient and accommodating, adhered to our brand guidelines consistently, delivered milestones on time, and was always a pleasure to work with. I highly recommend Susan and hope to work with her again soon.”

Anna McDonnell Dowling, Project Manager, Editors Canada