Brand and digital experiences that connect and drive value.
Founded in 2014, Padometric Studio is based in Toronto focused on strategic design solutions that work powerfully to create meaningful brands and experiences.
Pado in Korean means a wave of water. The successive waves are an analogy to turning innovative ideas into emotionally connected experiences that enable future growth. The focus is on your brand journey based on constant creative development and measurable metrics to optimize transformation.
We partner with clients to proactively advance human experience with bold creativity, shared empathy, and inspired confidence. Our passion is to create high-quality, purpose-driven brands with open-minded collaboration, courage, and conviction. This shared belief system is what we look for when working with clients and partners.
A creative workflow that delivers focused solutions.
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We start by listening to you and understanding your business aspirations and your growth markets. Our creative strategy process will focus on reframing opportunities with rapid iteration and alignment to your users’ realities. An approach that will connect to your target audience and customize the collective human experience of your brand to deliver purposeful outcomes.
Capabilities
Competitive Analysis
Creative Strategy
Concept Development
Brand Architecture
Information Architecture
Content Strategy
Content Development
Copywriting -
We help you stand out in your context, as we understand the power of branding. From a customer-relationship perspective, the value of branding is focused on associations that represent your business. These associations to your brand are not just on the visual element but also on the experiences and emotional impacts your brand makes.
Capabilities
Brand Audits
Brand Positioning
Names and Taglines
Brand Architecture
Brand Identity Systems
Logos
Information Design
Annual Reports
Marketing Collateral
Event Collateral -
Our designs are all about the customer experience. We create digital experiences that are responsive, intuitive, and accessible to ensure your brand is seamless across all platforms. As a customer’s journey can begin and end digitally, developing a personalized experience will help improve brand engagement.
Capabilities
Website Design (UX/UI)
Digital Toolkits
Online Advertising
Integrated Campaigns
Content Management Systems
Data Visualization
Motion / Video / Photo
Social Media
Presentation Decks -
We focus on accessibility and its pillars - emotional, functional, and technical. We keep AODA standards at the forefront of our creative process. Integrating an accessibility plan throughout the project is crucial to avoid future barriers. We champion the value of accessibility and are committed to inclusive designs.
Capabilities
Accessibility Audits
Document Remediation
PDF Accessibility
Web Accessibility
Microsoft Accessibility
(Word / PowerPoint / Excel)
Core Values
Integrity
For every decision and relationship, we stay the path of accountability, transparency, and respect, even when it's harder in the short run.
Curiosity
Approaching problems with a mindset that embraces new perspectives and assumes every day represents an opportunity to learn.
Continuity
Committed to pursuing excellence and making impact by continually asking questions, listening, and delivering innovative problem solving.
Empathy
Leading with empathy, humbleness, and positive intent which inspires confidence, builds trust, and creates open and honest communication.
