Founded in 2014, Padometric Studio is based in Toronto focused on strategic design solutions that work powerfully to create meaningful brands, products and experiences.
I collaborate with clients and cross-functional partners to produce high-quality, purpose-driven designs that bring value and fresh perspectives.
“Pado” in Korean means a wave of water and “metric” defines movement. Just like how waves transmit energy and push forward, Padometric moves forward with impact through smart design thinking and scalable agility.
Change
Susan Yang
Principal, Creative Director
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Susan is a creative director, multidisciplinary designer, and problem-solver focused on human-centric solutions; expertise in transforming complex concepts into actionable strategies that drive dynamic identities, resilient systems, and accessible experiences. Across her career, Susan has worked with a diverse range of clients, cross-functional partners and teams in various sectors where she has led and executed the end-to-end creative lifecycle for numerous brand and digital experiences, website revamps, integrated campaigns, and video productions.
With every project, Susan gives detailed focus, open-minded collaboration, and effective responsiveness, applying adaptive principles and methodologies of design, and thoughtfully leveraging emerging technologies. Through clear direction and interdisciplinary design, she efficiently helps brands differentiate through high-quality purpose-driven designs and engaging visual storytelling to create meaningful connections.
She is passionate about solving complex challenges and is continuously learning and creating through inspired curiosity, experimentation and implementation. Her appreciation for architecture, art, typography, and future technologies shapes her approach to seeing new possibilities. As a certified Registered Graphic Designer, she believes in the value of design, the professional expertise, and the commitment to the craft.
Outside of the studio, Susan is actively involved in sports and fitness activities. For many years, she has trained in competitive athletic sports at the provincial and national level including basketball, softball, and Taekwondo (Kukkiwon certified black belt). She also enjoys golfing, playing guitar, traveling, and learning the art of cooking — all that inspire her to stay focused and creative.
2013 - 2026
IBM AI
Building AI Agents and Agentic Workflows
Generative AI Engineering
Generative AI Fundamentals
Applied AI
UX/UI + Accessibility
Document Accessibility, IAAP
Core Competencies, IAAP
Front-End Web Developer, W3C
Web Accessibility Training, Deque
WCAG 2.0 for Web, Office, InDesign,
PDF, D.B. Comms
2022 - Present
RGD Judge for Student Awards
Categories:
UX Design (2026, 2025)
Accessible Design (2024)
1st Year Design (2023)
Web Design (2022)
2024
RGD Portfolio Reviewer &
Mentor for Virtual Career Week
RGD Mentor for Project-based
Mentorship Program (UX/UI)
Jag Dhariwal
Vice President, OLAP Vision
“Susan always brings a high-level of creative thought and discipline to the projects that we work on. She always aligns the brand with current digital technologies and enables our clients to think further with their projects. It is always a pleasure to collaborate with Susan.”
Ursula Green
Vice President & CXO, Halmyre
Anna McDonnell Dowling
Project Manager, Editors Canada
Expertise in end-to-end strategy, design and development, translating brands and digital experiences that shape and innovate.
Strategy
Brand Experience
Digital Experience
Digital Accessibility
Coming soon
2024
Integrating Human Creativity with AI in UX Design
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2023
Explorations of Design for Repurposing
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Design Systems Evolving the Digital Experience
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2021
Applications of AI Augmenting Creativity
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2020
Brands Focused on Circularity Design
Navigating Resistance to Change
“When introducing innovative design solutions, it will challenge users’ existing mental models of their current product, service, or process. To help ease the transition, balance innovation with familiarity through an iterative approach that involves users’ active participation and feedback early on. Through developing an understanding of their primary use cases and pain points, demonstrate an efficient workflow in phases with clear explanations, visual walkthroughs, responsive support and effective short tutorials. Making the users feel they are an active part of the change, this will instil confidence, comfort level, managed expectations, and positive adaptation to the new mental model.”
Shared in the RGD article:
UX Perspectives: Navigating resistance to change in innovative design
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03/2021
Navigating the Design Industry
“By getting out of your comfort zone and having the willingness to evolve as a designer, you will grow in versatility, relationships, and new opportunities. This comes with practice through initiative, open-mindedness, handling criticism and proactive problem-solving. With a driven mindset, be encouraged by constant learning, be bold by experimenting, and always maintain your curiosity.”
Shared in the RGD article:
A Seat at the Table: Women share their experiences navigating the design industry
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Client Relationships
“A great client relationship grows out of diligent focus by being responsive with effective communication and being transparent with trusted accountability.”
Published in:
The Business of Graphic Design: The RGD Professional Handbook
Learn more
01/2021
Project Management
“A project is delivered on time and on budget when the right expectations are communicated. The target deadline is doable with having a defined scope/project plan and implementing an agile process that includes multiple sprints to the final deliverable to show progress and alignment.”
Published in:
The Business of Graphic Design: The RGD Professional Handbook
Learn more